How many clients and how much profits do tour operators lose due to the fact that potential customers cannot find the information they need on the site? And how many clients are there who chose an offer but were unable to buy it online? Statistically, three quarters of site visitors experience problems after they have already chosen a tour/ticket/hotel, in other words – at the last stage of buying/booking. Having got lost, they leave the site. So what are the ways to keep the existing clients, prolong their stay on the site and make the web page of a tour operator that much more efficient?..
According to General Director of online travel agency Biletix Alexandr Sizincev, this is due to the deterioration of the macroeconomic situation in Russia.
The leaders of online travel business gathered in the Moscow ‘Aerostar’ hotel on November 14-15 for the annual conference E-Travel, with Travel Russian News magazine as the media sponsor. Representatives of more than 30 companies from Russia, Denmark, India and the UK presented reports and took part in panel discussions on the most urgent and relevant topics.
80% of the Eastern European market of travel service online sales is controlled by 20% of the companies operating within the business. Such were the results gathered during a PhoCusWright research in Eastern European countries, which were announced by the company’s spokesman, Krasimir Simonski, on the international conference ‘Air Transport Marketing and Sales’ that was held in Moscow on November 21-22.
Starting January 1, 2014 Federal Tariff Service is going to raise prices for seats in sitting and couchette carriages by 4.2%. It was announced on a press-conference by Vladimir Kalyapin, the first deputy CEO of Federal Passenger Company (FPC), TRN correspondent reports.
Experts predict that by the beginning of 2014 one in seven Russians will be using mobile applications for travel; right now the ratio is one in fifteen. The majority of American and European tourists use apps to buy tickets, book hotels and take care of other travel needs. Experts say that it will take about two years for Russia to catch up and start using apps on a mass scale. One of the fundamental elements for developing this segment is security.
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