Advertising campaigns of Russian airlines are, for the most part, aimed at the upper middle-class. This, in part, causes many Russians to regard air services as something luxurious which, in turn, causes airlines to lose a large portion of potential clientele. This opinion was put forward by Lev Koshlyakov, deputy corporate communications CEO of the ‘UTair’ airline, on the international conference ‘Air Transport Marketing and Sales’ that took place in Moscow on November 21-22.
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