Adygea is Gaining Traction
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During 2013, 315 thousand tourists visited Adygea (compared to 286.7 thousand during 2012).
Head of the Republic of Adygea, Aslan Tkhakushinov, said that tourism was one of the strategic priorities for the republic’s economy.
The government pins its hopes on the prospective heavy-hitter of the travel field – mountain and climatic resort Lagonaki. Its projected capacity is 20 thousand people, which is about 1.5 million tourists a year.
About 2.5bn rubles from the country’s and republic’s budgets has been invested in the resort’s infrastructure during five years, with the total amount of investments set to be 7.5bn rubles.
The republic is cooperating with the Italian province of South Tyrol, and it is looking to learn from the tourism development experience of the latter.
Tour operator ‘Astravel’ told TRN magazine that, while tours to Adygea were indeed quite popular, there was no significant rise in demand last year.
“Quite sought-after are combined tours to Adygea, which offer a variety of active recreational activities: rafting, horse riding lessons, mountain ski freeride, jeeping and so on. Travelers from 20 to 40 years old make up the bulk of the tourist flow. The average price of a 7-day tour to Adygea is 15 thousand rubles per person,” said the operator.
Astravel also noted that despite there being prospects for development of the destination, it was still too under-advertised and in need of a promotional campaign.
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